Claudia Aguirre

Online Communications + Front-End Development + Data Visualization

Claudia Timeline
Email Marketing and Strategy

E-mail Marketing & Strategy

E-mail is one of the most important tools a marketer has, and when used strategically, it can be very powerful. In my years of work in higher education I have worked on highly segmented campaigns used to engage and convert a variety of communities: practicing attorneys, prospective and admitted students, alumni, etc. Each campaign is thoroughly considered as each element of an e-mail requires detailed attention, from the calls to action used to the time an e-mail is sent. I have been able to work on multiple platforms such as Marketo, ExactTarget (now SalesForce Cloud), ConstantContact and MailChimp

Social Media

Social Media

I have worked on a few projects involving content creation specifically for social media channels and campaigns revolving around Twitter and Instagram. Each social media channel has its own audience and it’s important to take into consideration which is the most appropriate and what voice must be used to engage audiences. Over one specific campaign, we were able to increase engagement on Twitter by 200% over a two-week period.

Email Development

E-mail Development

Developing responsive e-mails that work for all e-mail clients isn’t easy. The process includes planning and a lot of testing, which I thoroughly enjoy (most of the times). I’m especially interested in the strides the industry is making when it comes to e-mail and excited about all the changes that are coming (e-mail for smaller devices such as the iWatch). I have developed over 200+ e-mails and worked on multiple e-newsletter templates (both responsive and fluid) that work across all platforms and e-mail clients.

Virtual Tour

Virtual Tour

This project involved creating a tool that our Recruitment and Admissions office could use to give prospective students an idea of what Miami felt like. By using an infinite scrolling full-width site and impacting pictures we were able to build this site in less than three weeks and with zero outside resources.

Vote the Game

Vote! the Game

Vote! is a hybrid game that integrates a board game and a data-driven website to make for an interactive experience that teaches players about issues and legislation affecting Miami. The website was built using PHP and JavaScript and is connected to Twitter via an API which allowed us to use tweets as part of the game’s trivia component.

Data Visualization

Data Visualization

One of my passions and hobbies is data visualization. I use tools such as Excel, Google Analytics, D3 and Quadrigram to study large data sets and visualize them to help me understand patterns. On a day-to-day basis I use tools like these for web and social analytics as well as after A/B tests to enhance the performance of e-mails and landing pages.

Prototyping

Prototyping

Prototyping is a vital part of design and with the help of tools that allow for interactive prototyping such as Axure and Invision I have been able to start projects and share ideas with colleagues much more efficiently than by using a static prototype alone. Interactive prototyping allows all parties to better understand the functionality of a website and reduces the amount of changes after the development stage starts.

Web Design

Designing

Web and graphic design are a still large part of my job and it is my designer eye which has been of extreme help when delivering platforms that are functional, user-friendly and visually pleasing. I have worked on both digital and print projects for marketing and advertising.

Google Analytics

Analysis

By using Google Analytics and social metrics I have been able to test and measure the performance of multiple platforms and campaigns to then find viable solutions. On one of my latest projects I have been able to decrease bounce rates by an average of 15% by studying Google Analytics' user-flow and drop-off numbers.

E-Commerce Infographic

The Circle of Marketing

Created an infographic written in French that would illustrate how marketing could help a small business generate more profit.

The State of American E-Commerce

The State of American E-Commerce

Artistically display statistics regarding how much money Americans spend on online shopping and the upcoming trends regarding e-commerce.

Miami Herald Front Page

The Miami Herald: Front Page Infographics

Responsible for laying out infographics to be used for multiple stories in the print version of the Miami Herald. A few of my infographics ended up as the front page of the paper's lifestyle sections.

RunningBuddy

RunningBuddy

Using Processing, an Arduino and a Polar Heartrate monitor I created a tool that measured a person’s heartrate during a workout and picked a song from a selected playlist that would in theory encourage you to work out with more intensity. I did this by matching BPMs with the tempo of a song, meaning the higher the intensity of your work-out, the higher your BPM = a song with a faster tempo would play.

LED Painting

LED Painting

Using Processing, Arduino, a light sensor and an LED panel I created an interactive painting project that changed images as you passed your hand over an LED matrix.

D3

D3

I have been learning D3 to visualize data in a more interactive way that allows for responsive infographics that can have customizable tooltips and animations. I have been working on a number of projects visualizing large data sets, from trends in terrorism to popular Google searches. In my latest project, I’m visualizing elections data from Weimar Germany as part of an educational suite that looks to simplify complex patterns and improve the understanding of historical data.

Contact Me

If you'd like to discuss working together, contact me via e-mail and I'll answer within a day. Thanks for looking at my stuff!